The Depressing Superbowl Commercial That Went Viral Online

It’s that time of the year again when the Americans go crazy over a bag of air. The Superbowl has recently took over Twitter and American television.

Now being British, I had no idea what the Superbowl is until lately. I don’t know, maybe I just assumed that the name “Superbowl” literally meant a super bowl. Saying that, I still don’t really know that much about it, except that it’s a massive American Football tournament that’s extremely overrated.

Advertisers will pay millions of dollars to get into the ad breaks of one of the most popular TV programme around. Advertisers including Nationwide, the insurance company, who payed over 4.5 million dollars for their fourty five second slot.

The ad is certainly one of the most depressing I’ve ever saw. You could say it’s unique and sparks a massive conversation, or you could say that it’s miserable and destroyed poor America’s fun.

Basically, the advert is about a boy who discusses all the thing’s he CAN’T look forward to in his life (get married, explore the world, etc) because he died in a household accident. How uplifting!


“I’ll never learn to ride a bike,” the boy says in a miserable voice. “Or get the cooties. I’ll never learn to fly.” (Yeah, like he would anyway.) “Or travel the world with my best friend. And I won’t EVER get married!” Okay, now we’re getting onto the big shocker, as the boy stairs into the camera with a frown; “I couldn’t grow up because I died from an accident.” Lovely! The video shows a number of scenes recreating these “accidents,” including an overflowing bath tub and a smashed TV that somehow seems to have fell onto the floor, killing a child in the process. 🙂

I said above that I don’t know anything much about the Superbowl, but I know it’s a happy, exciting time over the pond. I mean, if Nationwide wanted their ad to fit in with the theme of the programme, they could’ve always paid for it to be in the ad breaks of a murder mystery, but instead they chose to take away the excitement of millions of people. I’m not sure that’s how advertisements are meant to work.

What do you think about this advertisement? Is it a depressing mess or a great way to raise awareness on child safety? Leave a comment below, I’d love to read them!!